A targeted SEO campaign for IDEAA Institute of Design focused on increasing search visibility, improving keyword rankings, attracting more prospective students, and strengthening the institute's online presence for NATA, NIFT, NID and UCEED-related searches in Pune.
IDEAA Institute of Design is a design education institute in Pune offering design entrance preparation, certificate programs and short-term courses. Its offerings include programs related to NATA, NIFT, NID, UCEED, architecture, interior design, landscape design and other creative disciplines. Objective The objective was to improve IDEAA Institute's organic search presence, attract relevant students through Google, increase rankings for high-value education keywords and establish the institute as a stronger online destination for design and entrance-exam courses in Pune.
67+
Keywords Ranked
216.5K
Visits Last 6 Month
46.27%
Decrease in Bounce Rate
Keyword Research and Strategy We identified high-potential keywords related to NATA, NIFT, NID, UCEED, design courses, and location-specific searches in Pune.
On-Page SEO Website content was optimized across headings, meta tags, page content, and internal linking to improve keyword relevance and search-engine understanding.
Content Optimization Relevant educational content was developed around design entrance exams and courses to target additional search queries and improve topical authority.
Off-Page SEO Link-building and content promotion activities were implemented to strengthen website authority and improve search rankings.
Technical SEO Technical improvements were made to support crawling, indexing, website performance, mobile responsiveness, and URL structure.
Keyword Research & Strategy We researched high-value search terms related to NATA, NIFT, NID, UCEED, design courses, and Pune-based searches. The strategy focused on keywords with strong relevance to IDEAA's courses and prospective students.
On-Page Optimization Existing website content was optimized with strategically placed keywords across meta titles, descriptions, headings, body content, and internal links to improve relevance and rankings.
Content and Link Building New content was developed around relevant design education topics while off-page SEO activities helped improve domain authority and strengthen the website's credibility.
Technical SEO and Monitoring Technical SEO issues were addressed to improve crawlability, indexing, site speed, mobile responsiveness, and URL structure. Keyword rankings, organic traffic and engagement were continuously monitored to identify further optimization opportunities.
67+ Keywords Ranked The campaign helped IDEAA Institute rank for 67+ keywords, expanding its visibility across relevant education and design-related searches.
216.5K Visits in 6 Months The website recorded 216.5K visits over six months, demonstrating substantial growth in its ability to attract online visitors.
46.27% Lower Bounce Rate The bounce rate decreased by 46.27%, indicating improved visitor engagement and stronger relevance between search queries and website content.
Improved Keyword Rankings The institute achieved top rankings for targeted searches including NATA Classes, NATA Classes in Pune, NATA Course, and landscape design courses in Pune.
Keyword Research and Strategy We identified high-potential keywords related to NATA, NIFT, NID, UCEED, design courses, and location-specific searches in Pune.
On-Page SEO Website content was optimized across headings, meta tags, page content, and internal linking to improve keyword relevance and search-engine understanding.
Content Optimization Relevant educational content was developed around design entrance exams and courses to target additional search queries and improve topical authority.
Off-Page SEO Link-building and content promotion activities were implemented to strengthen website authority and improve search rankings.
Technical SEO Technical improvements were made to support crawling, indexing, website performance, mobile responsiveness, and URL structure.
Keyword Research & Strategy We researched high-value search terms related to NATA, NIFT, NID, UCEED, design courses, and Pune-based searches. The strategy focused on keywords with strong relevance to IDEAA's courses and prospective students.
On-Page Optimization Existing website content was optimized with strategically placed keywords across meta titles, descriptions, headings, body content, and internal links to improve relevance and rankings.
Content and Link Building New content was developed around relevant design education topics while off-page SEO activities helped improve domain authority and strengthen the website's credibility.
Technical SEO and Monitoring Technical SEO issues were addressed to improve crawlability, indexing, site speed, mobile responsiveness, and URL structure. Keyword rankings, organic traffic and engagement were continuously monitored to identify further optimization opportunities.
67+ Keywords Ranked The campaign helped IDEAA Institute rank for 67+ keywords, expanding its visibility across relevant education and design-related searches.
216.5K Visits in 6 Months The website recorded 216.5K visits over six months, demonstrating substantial growth in its ability to attract online visitors.
46.27% Lower Bounce Rate The bounce rate decreased by 46.27%, indicating improved visitor engagement and stronger relevance between search queries and website content.
Improved Keyword Rankings The institute achieved top rankings for targeted searches including NATA Classes, NATA Classes in Pune, NATA Course, and landscape design courses in Pune.
We analyzed IDEAA's courses, target students, competitors, and search behavior to identify valuable keyword opportunities.
Website pages were optimized around relevant course and location-based keywords to create a stronger search-friendly structure.
Relevant content was created and promoted while link-building activities strengthened the institute's online authority.
Keyword rankings, organic traffic, and user engagement were continuously monitored and optimized to support sustainable growth.
I'll personally sit down with you, understand your business objectives and what you're trying to achieve, and map out a complete Digital Marketing plan that can help move your business forward.
We don't just manage SEO. We drive growth with enterprise-focused strategies that align with your scale, boost visibility, increase conversions, and deliver measurable business impact where it actually matters.
Chalks and Charcoal is a professional Design and Architecture Institute Website Development project in Pune, c…
Build a strong digital presence for INSD Pune Baner with strategic Social Media Marketing designed to connect…
Creative social media strategies and engaging content that showcase stunning interiors, inspire audiences, and…
