Lead Generation for SAP Institute

• Search campaigns built around high-intent SAP and course-specific keywords, with negative keywords to filter out irrelevant traffic. • Separate campaign structures for each course category (SAP, AI, Data Science, Cloud, Cybersecurity) so budget and messaging matched each audience. • Meta Ads targeting working professionals and students actively researching career upskilling, with creative built around placement outcomes. • Retargeting campaigns for website visitors and enquiry form drop-offs to recover interest before batches filled up. • Continuous A/B testing of ad creative, landing pages, and bidding strategies to lower cost per qualified enquiry over time.

Campaign Structuring by Course: We split Google Ads and Meta Ads into separate campaigns for SAP, AI & Data Science, Cloud Computing, and Cybersecurity, allowing budget to flow toward whichever category was performing best at any given time. High-Intent Keyword Targeting: Search campaigns focused on terms like SAP training Pune, SAP course with placement, and course-specific queries, paired with call-only campaigns for immediate enquiries. Placement-Led Creative: Ad creative highlighted Candent's placement assistance and hiring partner network, since career outcomes were the primary decision factor for prospective students. Landing Page Alignment: Each campaign directed traffic to a course-specific landing page rather than the homepage, keeping messaging consistent from ad to enquiry form. Retargeting & Follow-Up Sequences: Website visitors and drop-off enquiries were retargeted across Google and Meta, recovering interest from prospects who hadn't converted on their first visit.

Consistent Flow of Qualified Enquiries: Campaigns began delivering a steady, predictable volume of enquiries aligned with batch start dates instead of unpredictable spikes. Lower Cost Per Enquiry: Refined targeting and continuous optimization brought down the cost of acquiring a genuine enquiry significantly compared to the previous campaign structure. Stronger Enrollment Conversion: Because enquiries were better qualified from the start, a higher share of them converted into actual course enrollments. Scalable Campaign Structure: The course-wise campaign structure gave Candent Academy the flexibility to shift budget toward whichever program had upcoming batch deadlines.