We executed a Salon Launch Influencer Campaign in Pune. The brand needed to create awareness quickly, get people talking about the launch, and bring the right local audience into the salon.
Launching a new salon in Pune is not just about putting up a signboard and opening the doors. People need to know the name & services. They need to see the space. They need a reason to talk about it. And most importantly, they need to feel that something is happening in Baner Pune. For this salon launch, Awrange created a launch-day influencer campaign that brought together 200+ influencers and creators from across Pune, turning the opening day into hundreds of pieces of instagram content. The campaign was designed around one simple idea: If Pune is going to discover the salon, let Pune's influencers introduce it.
200+
Total Influencers
350+
Reels Created
3M.
Reach
Pune has a very active influencer community.
From beauty and fashion creators to lifestyle pages, food creators, local influencers and people creating content around everyday Pune life, there are thousands of voices speaking to different audiences.
The challenge was bringing the right number of these voices together around one launch.
The campaign had to handle:
And there was one more important consideration. It had to feel like a launch, not an advertisement.
Instead of putting the entire campaign behind one or two large influencers, we looked at the bigger picture.
What if hundreds of creators across Pune experienced the launch around the same time?
What if someone in Baner saw the salon on Instagram, someone in Wakad saw another Reel, someone in Kharadi came across another creator, and someone in Viman Nagar saw yet another version of the same launch?
The brand would keep appearing in different feeds, through different people, in different styles.
That was the idea.
One salon. One launch. Hundreds of creators.
The campaign brought together 200+ influencers from Pune city, with creators creating and publishing content around the salon launch from the location.The campaign was not treated as a simple influencer invitation. It was planned as a coordinated launch-day activity.
Awrange handled the creator-side coordination, including influencer identification, outreach, communication, participation and campaign follow-ups.
The creator mix was built around different types of Pune audiences rather than looking only at follower count.
Beauty influencers could talk about the salon from a beauty perspective.
Fashion influencers could bring their own visual style.
Lifestyle influencers could show the overall experience.
Local influencers could make the launch relevant to their Pune audience.
This helped the campaign feel less like 350 copies (reels) of the same advertisement.
Every creator brought their own audience and their own way of creating content.
The campaign created a huge talk about the salon in the city from the influencer campaign.
Influencers & Creators
Reels Created
Major Launch-Day Campaign
Local Creator & Audience Focus
The salon went from being a new name preparing for launch to a brand appearing in hundreds of influencer profiles and reaching Million+ viewsPune has a very active influencer community.
From beauty and fashion creators to lifestyle pages, food creators, local influencers and people creating content around everyday Pune life, there are thousands of voices speaking to different audiences.
The challenge was bringing the right number of these voices together around one launch.
The campaign had to handle:
And there was one more important consideration. It had to feel like a launch, not an advertisement.
Instead of putting the entire campaign behind one or two large influencers, we looked at the bigger picture.
What if hundreds of creators across Pune experienced the launch around the same time?
What if someone in Baner saw the salon on Instagram, someone in Wakad saw another Reel, someone in Kharadi came across another creator, and someone in Viman Nagar saw yet another version of the same launch?
The brand would keep appearing in different feeds, through different people, in different styles.
That was the idea.
One salon. One launch. Hundreds of creators.
The campaign brought together 200+ influencers from Pune city, with creators creating and publishing content around the salon launch from the location.The campaign was not treated as a simple influencer invitation. It was planned as a coordinated launch-day activity.
Awrange handled the creator-side coordination, including influencer identification, outreach, communication, participation and campaign follow-ups.
The creator mix was built around different types of Pune audiences rather than looking only at follower count.
Beauty influencers could talk about the salon from a beauty perspective.
Fashion influencers could bring their own visual style.
Lifestyle influencers could show the overall experience.
Local influencers could make the launch relevant to their Pune audience.
This helped the campaign feel less like 350 copies (reels) of the same advertisement.
Every creator brought their own audience and their own way of creating content.
The campaign created a huge talk about the salon in the city from the influencer campaign.
Influencers & Creators
Reels Created
Major Launch-Day Campaign
Local Creator & Audience Focus
The salon went from being a new name preparing for launch to a brand appearing in hundreds of influencer profiles and reaching Million+ viewsWe started by understanding the salon, its launch, its audience and what the brand wanted people to remember after seeing the campaign. The focus was on creating awareness around the launch rather than simply collecting influencer posts.
We identified and reached out to relevant Pune Influencers across different categories and audience sizes. The goal was to build scale without making the campaign dependent on one type of influencer.
Once the influencer profiles were approved, the real coordination began. With hundreds of influencers involved, communication, confirmations, launch information and follow-ups all had to move together. The campaign needed structure behind the scenes while looking effortless on social media.
The launch brought everything together for the day. Creators experienced the salon, created their content and shared the launch with their audiences. Everything looked organic. We then followed up on campaign activity and content publishing to make sure the momentum created around launch day continued across social media.
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