Awrange executed a focused SEO campaign for Absolute Bollywood, a London-based Bollywood and Indian dance company, to improve organic visibility, attract more relevant users and strengthen its presence in Google search results.
Absolute Bollywood – SEO Growth
Absolute Bollywood is a London-based dance company focused on making Bollywood and Indian dance more accessible through dance classes and experiences.
Client: Absolute Bollywood
Location: London, UK
Industry: Dance & Performing Arts
Service: SEO / Search Engine Optimization
Objective
The objective was to improve Absolute Bollywood's Google rankings for important dance-related search terms, increase organic website traffic, and attract more people searching for Bollywood dance classes in London.
20%+
Increased Users
22%+
Increased Sessions
13%+
Increased Pageviews
Awrange developed a focused SEO strategy designed around Absolute Bollywood's target audience and search intent.
Keyword Research and Optimization
Comprehensive keyword research was conducted to identify relevant search opportunities and strategically integrate them into website content, metadata, and headings.
Content Development
Content was enhanced and expanded around valuable topics related to Bollywood dance, entertainment, classes, instruction, and performances to improve organic relevance and engagement.
Local SEO Optimization
Local search visibility was strengthened through Google Business Profile optimization and location-focused SEO activities, helping the business appear more prominently for relevant local searches.
Backlink Building
A targeted link-building strategy was implemented to acquire quality backlinks from relevant and authoritative websites, strengthening the website's authority and credibility
Significant Keyword Ranking Improvement
Absolute Bollywood achieved prominent search positions for competitive keywords related to Bollywood dance, entertainment, and instruction, including a #1 Google ranking for its primary keyword.
Increased Organic Visibility
The SEO campaign improved the website's visibility across search results, helping attract more relevant and genuine visitors.
Improved Local Visibility
Optimization of the Google Business Profile contributed to stronger visibility in local search results.
More Interest-Based Leads
Improved visibility helped the business attract people interested in dance classes, performance bookings, and upcoming events.
Stronger Competitive Position
Higher rankings improved Absolute Bollywood's ability to compete for relevant searches and reach potential customers in the London market
Awrange developed a focused SEO strategy designed around Absolute Bollywood's target audience and search intent.
Keyword Research and Optimization
Comprehensive keyword research was conducted to identify relevant search opportunities and strategically integrate them into website content, metadata, and headings.
Content Development
Content was enhanced and expanded around valuable topics related to Bollywood dance, entertainment, classes, instruction, and performances to improve organic relevance and engagement.
Local SEO Optimization
Local search visibility was strengthened through Google Business Profile optimization and location-focused SEO activities, helping the business appear more prominently for relevant local searches.
Backlink Building
A targeted link-building strategy was implemented to acquire quality backlinks from relevant and authoritative websites, strengthening the website's authority and credibility
Significant Keyword Ranking Improvement
Absolute Bollywood achieved prominent search positions for competitive keywords related to Bollywood dance, entertainment, and instruction, including a #1 Google ranking for its primary keyword.
Increased Organic Visibility
The SEO campaign improved the website's visibility across search results, helping attract more relevant and genuine visitors.
Improved Local Visibility
Optimization of the Google Business Profile contributed to stronger visibility in local search results.
More Interest-Based Leads
Improved visibility helped the business attract people interested in dance classes, performance bookings, and upcoming events.
Stronger Competitive Position
Higher rankings improved Absolute Bollywood's ability to compete for relevant searches and reach potential customers in the London market
Identified relevant search terms and developed a targeted SEO strategy focused on high-value keywords with realistic ranking opportunities.
Optimized website content, headings, metadata, structure, performance, and mobile experience to improve search engine understanding and user experience.
Built quality backlinks and referring domains from relevant sources to strengthen website authority and improve keyword rankings.
Addressed crawling, indexing, website performance, broken-link, sitemap, and other technical SEO requirements to create a stronger foundation for organic growth.
I'll personally sit down with you, understand your business objectives and what you're trying to achieve, and map out a complete Digital Marketing plan that can help move your business forward.
We don't just manage SEO. We drive growth with enterprise-focused strategies that align with your scale, boost visibility, increase conversions, and deliver measurable business impact where it actually matters.
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