Absolute Bollywood – SEO Growth
Absolute Bollywood is a London-based dance company focused on making Bollywood and Indian dance more accessible through dance classes and experiences.
Client: Absolute Bollywood
Location: London, UK
Industry: Dance & Performing Arts
Service: SEO / Search Engine Optimization
Objective
The objective was to improve Absolute Bollywood's Google rankings for important dance-related search terms, increase organic website traffic, and attract more people searching for Bollywood dance classes in London.
20%+
Increased Users
22%+
Increased Sessions
13%+
Increased Pageviews
Awrange developed a focused SEO strategy designed around Absolute Bollywood's target audience and search intent.
Keyword Research and Optimization Comprehensive keyword research was conducted to identify relevant search opportunities and strategically integrate them into website content, metadata, and headings. Content Development Content was enhanced and expanded around valuable topics related to Bollywood dance, entertainment, classes, instruction, and performances to improve organic relevance and engagement. Local SEO Optimization Local search visibility was strengthened through Google Business Profile optimization and location-focused SEO activities, helping the business appear more prominently for relevant local searches. Backlink Building A targeted link-building strategy was implemented to acquire quality backlinks from relevant and authoritative websites, strengthening the website's authority and credibility
Awrange developed a focused SEO strategy designed around Absolute Bollywood's target audience and search intent.
Keyword Research and Optimization Comprehensive keyword research was conducted to identify relevant search opportunities and strategically integrate them into website content, metadata, and headings. Content Development Content was enhanced and expanded around valuable topics related to Bollywood dance, entertainment, classes, instruction, and performances to improve organic relevance and engagement. Local SEO Optimization Local search visibility was strengthened through Google Business Profile optimization and location-focused SEO activities, helping the business appear more prominently for relevant local searches. Backlink Building A targeted link-building strategy was implemented to acquire quality backlinks from relevant and authoritative websites, strengthening the website's authority and credibility
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