How Much Do Digital Marketing Services Typically Cost?

Digital marketing services in India typically range from around fifteen thousand to over a lakh rupees a month, depending on the channels involved, ad spend, and whether the work covers a single service or a full retainer.

Pricing is rarely one flat number because it depends on scope. A small bakery running only Instagram ads with a modest daily budget pays far less than a B2B manufacturer running SEO, Google Ads, and LinkedIn campaigns together with a dedicated content team. Ad spend itself is also separate from the agency’s management fee, and confusing the two is one of the most common billing misunderstandings business owners run into.

Rough cost ranges to expect when budgeting for digital marketing:

• Social media management only: roughly fifteen to thirty thousand rupees a month
• SEO retainers: roughly twenty to sixty thousand rupees a month depending on competition
• Paid ads management fee: usually ten to twenty percent of ad spend, separate from the spend itself
• Full-service retainers combining SEO, ads, and content: fifty thousand rupees and up
• One-off website builds: a separate project cost, not part of the monthly retainer