Check your website’s ranking by looking up your exact keyword position for a specific search term, not just your overall traffic, since Google shows different results to different people based on location and device. Some people call this site ranking or web ranking — same check either way.
The free way: Google Search Console’s Performance report shows the average position for every query your site already gets impressions for, updated with a two-to-three-day lag. It’s accurate because it’s Google’s own data, but it only shows terms you’re already appearing for somewhere, so a keyword you rank #150 on will show up there while a keyword you don’t rank for at all won’t. For competitor comparisons or tracking a keyword you’re not ranking for yet, paid tools like Semrush or Ahrefs run a live rank check from a chosen location and device, which matters because “seo agency pune” ranks differently searched from Mumbai versus searched from Pune itself.
A few things worth knowing before you panic over a drop:
Search Console shows your ranking for terms you already appear on, a rank tracker like Semrush or Ahrefs checks terms you don’t rank for yet, and both matter over a multi-week trend rather than a single check. We track this monthly for every Awrange SEO client and flag movement before it becomes a problem. Ask us for a free ranking report on where your site currently stands.
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