Nobody reads contracts for fun, we get it. But the exit clause is worth actually reading before you sign anything, because it tells you more about how confident an agency is in their own work than the pitch deck ever will.
A retail client had signed a previous agency to a twelve-month lock-in with essentially no early exit option. By month four, results were clearly underperforming, and they had no real way out short of just eating the remaining contract or fighting it legally. That’s an entirely avoidable situation if the contract had a reasonable notice period built in from the start.
What a solid SEO agreement should actually spell out:
Read the exit clause before anything else in an SEO contract. It says more about an agency’s confidence than any pitch ever will. Reach out and we’ll walk you through our terms .
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