Social media marketing includes content creation and publishing, community management, paid social advertising, influencer partnerships, performance analytics, and platform-specific strategy across channels such as Instagram, LinkedIn, Facebook, YouTube, and X, tailored to where a business’s target audience is actually most active.
A complete scope goes beyond just posting. It typically covers content calendar planning so posting stays consistent, audience research and persona development so content is built for the right people, creative production including graphics, reels, and short-form video, paid campaign setup and A/B testing of ad creative and copy, and social listening to track brand mentions and competitor activity using tools such as Brandwatch or Sprout Social.
On the reporting side, scope also includes performance tracking tied to business outcomes rather than surface-level metrics like likes:
Awrange runs full-scope social media programs, from content and community management to paid ads and reporting, for 250+ projects over 8+ years. Our 50+ member team includes dedicated strategists, designers, and paid media specialists, so nothing falls through the cracks.
Our experts are here to help you get the results you need.
